Safety guaranteed with KYC
KYC stands for Know Your Customer and literally means: know your customer. This is becoming increasingly
important. For companies in certain sectors, such as the financial world, it is even mandatory
to investigate customers before doing business. This investigation is done through a KYC-
check. The obligation applies to companies that fall under the Money Laundering and
Financing of Terrorism Prevention Act.
With good KYC software, you bring all your customer and transaction data together into a unique customer profile.
This ensures that you are doing business safely with the new customer or that there will be an early termination
of the collaboration.
Visit customers
Doing business is not a one-way street, where you wait for the customer to come back. You can also
visit customers yourself. Of course, it is not feasible for a baker to go have coffee with half the village.
But if you are active in financial services, you can easily go on a work visit to customers. This is not only a nice service, but it is also interesting to get to know their
work environment.
Be open to feedback
At many companies, customers can leave feedback. However, what entrepreneurs do with this feedback varies greatly.
If you want to get to know your customers well and cultivate goodwill with them,
you are obliged to work with the (constructive) criticism. Feedback is not a
negative thing. It is a way to move forward, both for the company and for the customer.
Moreover, you discover what customers find important.
Organize an open day
An underrated but effective marketing trick is to organize an open day. Of course, it
depends on what kind of business you have, but customers generally find it very interesting
to take a look behind the scenes. An open day is ideal for that. For you, it is the chance to
talk to customers and discover what they find important about your product or
service. A win-win situation for both parties.
Live chat
More and more companies are offering live chat. It is a very effective means of quickly contacting
customers. If customers have a question or problem, they ask it via live chat.
Companies that handle this well can provide answers within minutes. It is an
indispensable service.
