With this, he introduces a different perspective on prioritization. In practice, professionals often let their workday be determined by what demands the most immediate attention: emails, messages, questions from colleagues, and other interruptions.
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In a time when knowledge workers are constantly reachable and digital communication is growing exponentially, it becomes increasingly difficult to consciously choose where to direct your attention. Broere advocates prioritizing based on output instead of input: not reacting to everything that comes in, but consciously choosing work that truly contributes to goals, projects, and results.
He also emphasizes that prioritization only truly gains meaning when you acknowledge that time is scarce. You can only spend an hour once. Who chooses what they do now, automatically chooses what they do not do.
With recognizable examples from daily work, Smarter Prioritization shows why important work is often postponed and how new habits can help break out of that cycle.
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About the author
Arjan Broere is a certified trainer and coach in Smarter Working and Getting Things Done (GTD) at meereffect. He provides training, coaching, webinars, and articles on various aspects of productivity for knowledge workers. Arjan is the author of several books on productivity and smarter (collaborative) working.
Arjan Broere | Smarter Prioritization - For those who are always 'on', but never get anything done | ISBN 9789024473823 | Paperback | € 24.50 | Expected March 25, 2026
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