Zonnemarkt Group confirms its growth ambitions in its pioneering role in sustainable energy solutions through the acquisition of AP Solar. After joining the Belgian Green & Durable Group in February 2023, the company today takes a majority stake in AP Solar. The company, headquartered in Hoogezand in the northern Netherlands, is active in the installation of solar panels, home batteries, and charging stations for electric vehicles. Thanks to this sustainable investment, Green & Durable Group takes another step in the necessary energy transition.
AP Solar was founded in 2010 by the current director Jorch Kiewiet. With a focus on solar panels, charging stations, and home batteries, AP Solar currently carries out more than 3,500 installations per year. This provides the company’s more than 30,000 customers with sustainable and cost-effective solutions for the production of green energy. AP Solar is active in the northern Netherlands and represents a turnover of 18 million euros.
Like the collaboration with the Belgian installation companies Green & Durable Energy, Energreen, and the Dutch Agro-NRG and Zonnemarkt Group, the collaboration with AP Solar fits perfectly into the buy-and-build strategy of Green & Durable Group. The pioneer in sustainable energy solutions is now a market leader in Belgium and reaffirms its confidence in the Dutch market for solar energy products with this new participation.
"Green & Durable Group strongly believes in the necessity of the energy transition," says Gerben Wolf, director of Green & Durable Group Netherlands. "We are convinced of the opportunities these developments offer and are eager to reach out to talented entrepreneurs to shape the new energy future together. Our earlier collaborations with Agro-NRG and Zonnemarkt Group, and this new one with AP Solar, complement each other perfectly in the Dutch market. In this way, we manage to make Zonnemarkt Group a reference player in the installation of solar energy products within just a few months. To further shape our growth, we continue to seek additional collaborations in the Netherlands."

In just a few years, AP Solar has succeeded in introducing sustainable energy solutions in the northern Netherlands market to provide its customers with greater independence from the electricity grid. "AP Solar is a great example of a young Dutch company that has quickly grown into a business that offers solutions for the major challenge our world faces today," says Siebe Evers, director of Zonnemarkt Group. "The pragmatic and results-driven approach of Zonnemarkt Group, which is reflected in the DNA of AP Solar, creates a perfect match. We look forward to building the future together with AP Solar director Jorch Kiewiet and his entire team."
"Through the collaboration with Zonnemarkt Group, AP Solar can further focus on the upcoming energy transition," explains Jorch Kiewiet. "This is essential for our society. Thanks to this partnership, we have the opportunity to further specialize in providing total solutions for the issue of renewable energy. Thanks to the investment and the extensive network of both Zonnemarkt Group and Green & Durable Group, we will be able to respond even faster and more qualitatively to customer needs, thus continuing our growth."